Intellectual Property Protection Measures in Reseller Platforms and E-commerce Shopping Platforms: Cases and Analysis
2025-04-05
Introduction
With the rapid growth of e-commerce, intellectual property (IP) protection has become a critical issue for both reseller platforms (代购) and mainstream e-commerce platforms. This article explores the key IP protection measures implemented by these platforms, supported by real-world cases.
Key IP Protection Measures
1. Platform-Level Safeguards
Automated Takedown Systems:
Seller Verification:
IP Complaint Portals:
2. Proactive Monitoring
Image recognition algorithms to detect counterfeit product visuals
Natural Language Processing (NLP) to screen listing titles/descriptions
Blockchain-based provenance tracking for luxury items
3. Legal Mechanisms
TROs (Temporary Restraining Orders) against infringing stores
Escrow funds withholding for confirmed violations
Three-strike policies leading to store termination
Notable Case Studies
Case 1: Alibaba vs. Luxury Brands (2021)
LVMH group partnered with Alibaba's IP Protection Platform, resulting in:
96% takedown rate within 24 hours of notification
83% reduction in suspected counterfeit listings
Blockchain authentication for 200,000 luxury items
Case 2: Amazon's Counterfeit Litigation (2022)
Amazon filed joint lawsuits with brands against:
11 China-based sellers of fake Gucci belts
Used store payment data to identify supply chains
Established precedent for cross-border jurisdiction
Case 3: WeChat Reseller Crackdown (2023)
Tencent implemented new measures for personal resellers:
Mandatory product origin disclosure
Automated screening of Moments commerce posts
Partnership with customs to intercept counterfeit exports
Ongoing Challenges
Despite progress, platforms face difficulties with:
The "Dian Xiaomi" phenomenon (pop-up stores avoiding detection)
Jurisdictional conflicts in cross-border transactions
Conclusion
E-commerce platforms are deploying increasingly sophisticated IP protection ecosystems that combine AI detection, legal deterrence, and brand partnerships. However, the cat-and-mouse game with infringers continues, requiring ongoing innovation in digital IP enforcement.
