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New Balance is a renowned global athletic footwear and apparel brand that has been delivering high-quality products since its inception in 1906. Founded by William J. Riley in Boston, Massachusetts, New Balance initially focused on creating arch supports designed to improve shoe fit and comfort.
In the early 20th century, New Balance began as a small company specializing in orthopedic footwear. Riley's innovative approach to shoe design, inspired by the observation of chickens' three-toed feet, led to the creation of flexible arch supports. This unique design quickly gained popularity among people who spent long hours on their feet, such as factory workers and police officers.
By the 1930s, New Balance expanded its product line to include running shoes. The brand's commitment to quality and comfort made it a favorite among athletes. In 1960, the company was acquired by Paul Kidd, who further propelled New Balance into the athletic footwear market. The introduction of the "Trackster" in 1961, the world's first running shoe made with a ripple sole, marked a significant milestone for the brand.
New Balance has always been known for its dedication to craftsmanship and innovation. Unlike many other athletic brands, New Balance continues to manufacture a significant portion of its footwear in the United States and the United Kingdom. This commitment to domestic production has earned the brand a loyal following among consumers who value quality and ethical manufacturing practices.
Today, New Balance is a global leader in the athletic footwear and apparel industry. The brand offers a wide range of products, from running shoes and sportswear to casual footwear and accessories. New Balance's philosophy of "QOSH," or Quest for the Perfect Shoe, remains at the core of its mission. The brand continues to innovate, incorporating the latest technologies to enhance performance and comfort for athletes and casual wearers alike.
New Balance's rich history and unwavering commitment to quality have made it a trusted name in the world of athletic footwear. From its humble beginnings as a small arch support company to its current status as a global brand, New Balance has consistently prioritized the needs of its customers. Whether you're a professional athlete or someone who values comfort and style, New Balance offers something for everyone.