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Founded in 1906 by William J. Riley, New Balance has grown from a humble arch support company to a global leader in athletic footwear. The brand’s journey began in Boston, Massachusetts, where Riley’s innovative approach to footwear design quickly gained traction. Inspired by the ingenuity of the chicken foot, Riley developed a unique arch support system that provided unparalleled comfort and stability, setting the foundation for New Balance’s commitment to biomechanics and performance.
From its early days, New Balance distinguished itself by prioritizing quality over quantity. The company’s motto, “Endorsed by No One,” reflects its dedication to letting the craftsmanship and performance of its products speak for themselves. Unlike many competitors, New Balance has always maintained a significant portion of its manufacturing operations in the United States and the United Kingdom, ensuring meticulous attention to detail and superior quality control.
Throughout the decades, New Balance has continued to innovate while staying true to its core values. The brand introduced its first running shoe in the 1960s, paving the way for its reputation as a leader in the running community. Iconic models like the 990 series, launched in 1982, have become synonymous with durability, comfort, and timeless design. New Balance has also embraced technological advancements, incorporating cutting-edge materials and cushioning systems into their footwear to meet the evolving needs of athletes and casual wearers alike.
New Balance’s appeal extends beyond professional athletes. By offering a wide range of sizes and widths, the brand has earned a loyal following among individuals who struggle to find well-fitting shoes elsewhere. This inclusivity, combined with a steadfast commitment to comfort and performance, has solidified New Balance’s position as a trusted name in footwear for people of all ages and lifestyles.
In recent years, New Balance has taken significant steps to reduce its environmental footprint and promote social responsibility. The brand has implemented sustainable practices in its manufacturing processes, using eco-friendly materials and reducing waste. Additionally, New Balance actively supports local communities through charitable initiatives and partnerships, further demonstrating its dedication to making a positive impact beyond the world of sports.
As New Balance enters its second century, the brand remains committed to its founding principles of innovation, quality, and inclusivity. With a steadfast focus on creating footwear that enhances performance and comfort, New Balance continues to inspire athletes and everyday individuals worldwide. Whether on the track, in the gym, or on the streets, New Balance is a name that stands for excellence and trust.